Urban Decay cosmetics is an indie makeup brand that broke the mold of the beauty industry. They have a wide selections of bold colors you couldn't find in your convenience stores in the 90's. They follow their mantra of “beauty with an edge” because their aesthetic is feminine, bold, and a

lot fun.

 

This kiosk defines Urban Decay with it's in your

face presence containing bold materials, shapes and is extremely chic. While visiting the kiosk you learn about new upcoming products and it incorporates the technology to apply Urban Decay make-up digitally to your face.

 

Visitors walk away educated about the Ultraviolet Edge program from the video playing outside the kiosk. Through the program 100% of the profits of their primers go to women empowerment groups, which raised $3 million and counting.

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They would be placed in a mall setting for high exposure to shoppers.