This shop in shop represents the goal and history that Adidas represents, displaying inspirational imagery and quotes from the athletes that wear their products.

 

It represents a clean and simple aesthetic using high gloss black and white acrylic into the fixtures and the walls. The use of textured metals in fixtures adds a raw look to it which is utilized in many Adidas shops. The slat wall is reinvented from its typical boring retail presentation, to a more sleek and clean design.

 

This modern twist of light gray wooden flooring instead of polished gray concrete adds a contrast from the walls, which opens up the space. Clear acrylic shoe displays hoist up the shoes on the walls to create a light seamless finish. The famous three lines from Adidas’ branding goes straight through on both walls in a matte frosted vinyl in contrast to the glossy finish.