Lime Crime is a feminine and in your face cosmetic brand and their mission has been to transport you

to a magical world where you can express yourself

unapologetically. They want to break out of the

norm and support individuality. They are vegan and

cruelty free, after all it is makeup for unicorns!

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This gondola speaks for the aesthetic of Lime

Crime as a beauty brand. The goal was to not steal the spotlight of the products packaging which are all individually unique and show extreme attitude. The faux neon lit logo mounted on the cloud graphic underneath the cut out flower arch with 3D mounted flowers screams Lime Crime. The “makeup for unicorns” tagline is displayed with their unicorn graphic boldly on the drawers and transports the consumer to a magical world of individuality.