Lime Crime is a feminine and in your face cosmetic brand and their mission has been to transport you

to a magical world where you can express yourself

unapologetically. They want to break out of the

norm and support individuality. They are vegan and

cruelty free, after all it is makeup for unicorns!

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This gondola speaks for the aesthetic of Lime Crime as a beauty brand, it contains all the iconic graphic elements that has been with the brand since they launched. The goal was to elevate the brand by giving it maturity and still keeping the fun, fitting perfectly into the Bloomingdale's environment. It is sleek and clean but still screams be yourself.

Built by an outside vendor.